品牌标志策略与设计
Brand Logo Strategy and Design

同品牌名称一样，品牌标志是构成品牌识别系统的重要组成部分。它们都是一种信息传递的载体，把产品特征、品质以及品牌价值和理念等各种要素以融合化的符号形式传递给公众和消费者。尽管品牌标志可以由品牌名称构成，但经过了艺术化的设计后，它包含了非语言符号的成分。因此，在某种程度上看，它比属于语言符号的名称更难捉摸。在品牌标志设计中，一些基本的策略思考包含设计的原则、设计的风格、设计的方法和标志色的运用等。

Like the brand name, the brand logo is an important part of the brand recognition system. They are a carrier of information transmission, the product characteristics, quality and brand values and ideas and other elements in the form of fusion symbols to the public and consumers. Although the brand logo can be composed of brand name, but after the artistic design, it contains non-linguistic symbols of the composition. So, to some extent, it is more elusive than the name of the language symbol. In the design of brand logo, some basic strategies include design principles, design style, design methods and the use of logo color.